^Why would the failed ingame ads be interesting???
They’re trying to feed junk through random ‘billboards’ in a free fps game where most players would be more focused on playing the game than to stop to look at random “MMmmmm donuts for $3.99” ads.
The concept of ingame ads is interesting but in reality we all would rather fast forward through the ads to get to the man’oman action.

THe ads themselves aren’t any more interesting than a jims mowing ad on the telly during the state of origin. Whats interesting is that the format didn’t work out.

I don’t see those ingame billboards as something that you would want FPS pew pewers to stop and go mmmm donuts, more that they might see a red bull ad out of the corner of their eye and not even realise it.